This came to my in box today from Nightingale Conant:Wanted to share a bit and give you the link to read the entire post. Somethings are just worth sharing. (link below)
"When businesses go down these days, you hear the same thing over and over again: "It's the economy. Times are tough. It's hard to get people to spend money or take risks."
Successful businesses have these four marketing techniques, no matter what the industry:
These four steps are necessary for any business at any time, and you also have to have strategies in place for each of the steps individually, like how to build your database (engine search, joint ventures, etc.), psychological leveraging (the potential pain by not going with your product), attractive packaging, and alleviating fears and hesitation.
It doesn't matter what type of marketing you do you've got to have a system that works, a checklist of things you'd do whether the economy is good or bad.
Link to post: It's not the times, It's the Technique By T. Harv Eker
"When businesses go down these days, you hear the same thing over and over again: "It's the economy. Times are tough. It's hard to get people to spend money or take risks."
Successful businesses have these four marketing techniques, no matter what the industry:
- You have to start with prospects—These are the people you're going to be "talking" to. You need a database of people who will raise their hands and say, "Hey, I'm interested. Tell me more."
- You have to have a message—Start with information: who you are, what you do, your credibility and expertise, and the benefits of whatever it is you're offering. The hook.
- You have to know how you're going to reach them— Newsletters, emails, network marketing, direct mail—a system of delivering the message.
- You need to have a back end—A method for closing the sale or following up later. Not everyone who raised his or her hand will say, "I want this now." Don't let potential customers fall through the cracks.
These four steps are necessary for any business at any time, and you also have to have strategies in place for each of the steps individually, like how to build your database (engine search, joint ventures, etc.), psychological leveraging (the potential pain by not going with your product), attractive packaging, and alleviating fears and hesitation.
It doesn't matter what type of marketing you do you've got to have a system that works, a checklist of things you'd do whether the economy is good or bad.
Link to post: It's not the times, It's the Technique By T. Harv Eker